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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. What are examples of great email subject lines? Marketing and Advertising: 25%.

Industry 138
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Sales Leads – How to Tame a Unicorn

Cience

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. For example, if 100 high-quality leads convert into one appointment, then reaching out to 200 high-quality leads should give you 2 appointments.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. For example, if 100 high-quality leads convert into one appointment, then reaching out to 200 high-quality leads should give you 2 appointments.