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Programmatic Buying and Its Influence on Mobile Marketing

Connext Digital

One trend that has been making waves in the mobile marketing industry is programmatic advertising. It relies on algorithms and software to purchase, sell, determine placement, and optimize digital ads. Simply put, programmatic advertising has allowed the buying and selling of ad space online without the need for human intervention.

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What Channels Should Be Part of Your Next Outbound Campaign?

Cience

You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. You need to prepare the soil – warm-up the prospect before harvesting the goods from LinkedIn outreach. The Awareness Channel: Digital Advertising.