Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021
Sales Hacker
JANUARY 20, 2021
Marketing is responsible for campaigns that are focused on up to 500 industry accounts and on account clusters where prospects display similar intent signals, have similar characteristics, and are in the similar buying stage. In No Forms, No Spam, No Cold Calling , Latane Conant (CMO of 6Sense) mentioned that MQLs are not worth a dime.
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