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Sales Vs. Marketing: What’s the Difference?

Crunchbase

Marketers utilize market research and analysis to: Learn about potential consumer preferences; Create educational campaigns that draw attention to a company’s product or service; Build and maintain a brand’s reputation; Engage potential and current customers; and Boost brand visibility. Average profit margin.

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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot Sales

Revenue by territory. Margin by partner. Paid advertising. Perhaps you start a new marketing campaign in January -- its impact on CAC won't be visible until February. Your gross margin is 95%. Average lifetime value (LTV) of user or customer. Net Promoter Score (NPS). Number of deals lost to competition.