Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix
SBI
JULY 21, 2020
The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise. Your mix of channels and creative experiences must be additive, not separate. For this exercise, probably avoid the hero sales ‘from the ashes of defeat turnaround’ examples!
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