Sales Hacker

JANUARY 13, 2021

The OEM software is sold through an “OEM channel.” Resell arrangements are usually made with channel partners, consultants, and solution providers. For a small licensee working with a much larger company, this can be a game-changing form of advertising. Assessing the OEM Channel. And if yes, to what extent?

Licensing 74

Licensing Software Software Enterprise 74

Sales Hacker

MARCH 2, 2020

Shanks has trained and advised 100’s of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales). The book reveals today’s new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Cience

JANUARY 6, 2020

Even though the buyer’s journey rarely lacks resources, research doesn’t guarantee the understanding of how a process is actually implemented in practice. Pay attention to whether they use multiple channels (e-mails, calls, chats, LinkedIn and other social media channels). Be aware of “guarantee” results.

Lead Generation 89

Lead Generation Outsourcing Services Paid Content Lead Rank 89