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Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

When we say “pull,” it refers to creating incentives at the customer level that encourage them to buy the product. “Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex.

Strategy 241
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SalesProCentral

Delicious Sales

Channels (799). Advertising (694). Selling Skills (528). Incentives (379). Advertising (694). Marketing (6398). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Demand Generation (181). Outside Sales (81). Closing (3085).

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12 Sales Manager Responsibilities You Shouldn’t Overlook

LeadFuze

Carefully craft your job advertisement. If they fear the company is failing, there is zero incentive to stay with you. Overwork with a little incentive is even worse. What incentive do we have to perform to our fullest or stay on past a year or two at the most? Tip #2: Create incentives and rewards. It’s natural.