The B2B Marketer’s Guide to Podcasting
Zoominfo
SEPTEMBER 23, 2018
And, consider your SEO strategy as you would when creating any other content—optimize your podcast title and individual episode titles to include your target keywords. To have guests or co-hosts join remotely, simply use a voice chat app such as Skype , Ringr , or Google Hangout. Podcasting can be an incredibly lucrative business tool.
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