Customers — Easier To Reach, Harder To Influence
Pipeliner
JANUARY 10, 2018
Tom Cruise’s character John Anderton is pacing nervously through a shopping mall, and while he’s doing so personalized holographic advertisements are being thrown at him left, right and center. Of course, a Guinness is the last thing John needs at that point in his life. One yells, “John Anderton! Customer-centric messaging.
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