Sales Hacker

JANUARY 6, 2021

Most sales and marketing strategies focus on casting a wide net to attract new customers, but ABM starts by identifying key accounts and then tailoring your communications to directly address that specific account or decision-maker. Here’s a look at some of the best channels for account-based marketing: Cold calling. Email marketing.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

Sales Hacker

MARCH 2, 2020

Setting up meetings with corporate decision makers has never been harder. Here, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. It’s a guide that remains relevant, by many standards, and is a must-read for anyone in demand generation and sales development.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

OCTOBER 7, 2021

Becky Kuperhand is a Managing Partner at Apex Assembly, where they unite F2000 decision makers to solve critical business challenges at IT and IT Security executive forums. With a background in advertising and publishing, startups and software sales along with executive events, Becky has diversified her network and her knowledge.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130