Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them
Emissary
SEPTEMBER 27, 2021
Start with decision-makers who have influence over the next phase of your relationship. Be sure your QBRs include discussions of effectiveness (including product development, customer experience, demand generation , branding, and bookings) and/or efficiencies (cost reduction, risk reduction, elimination of rework, and more).
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