Pointclear
APRIL 2, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. The B2B Marketing Advantage of LinkedIn.
Pointclear
FEBRUARY 19, 2013
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. When you postpone advertising, skip going to a show, cancel the pay-for-click, or fail to email your promotion, you opt out of the marketplace for that period of time.
Pointclear
MAY 8, 2012
The ugly truth is, for many of us, engaging customers creates profitless prosperity—impressive marketing statistics that don’t ultimately, directly help generate leads and sales. Engagement creates momentary value that is aloof from any kind of sales lead management process. This is how advertising works.
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