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A sales rep’s guide to customer retention: 5 ways to keep your buyers coming back

Nutshell

Most sales training focuses on prospecting , lead nurturing, and closing techniques. In other words, the things a sales rep needs to know to attract new customers. You’re a salesperson, which means your primary job is to meet with prospects and close deals. But what should a seller do after securing a new buyer?

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A sales rep’s guide to customer retention: 5 ways to keep your buyers coming back

Nutshell

Most sales training focuses on prospecting , lead nurturing, and closing techniques. In other words, the things a sales rep needs to know to attract new customers. You’re a salesperson, which means your primary job is to meet with prospects and close deals. Retention Increases Customer Loyalty.

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What Is the Real ROI of a Customer?

SugarCRM

Consider customer loyalty for a moment. First, you have to understand what drives customer loyalty. In a 2019 study , Gartner found that customer effort is the most significant measure in determining loyalty. These low and high-effort interactions affect more than customer loyalty. Improved Marketing Efforts.

ROI 26
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The Best Sales Glossary for Sellers

Mindtickle

In the world of sales, effective communication is the cornerstone of success. Whether you’re a seasoned sales pro or just starting your journey, understanding and speaking the language of sales is essential to connect with prospects, build relationships, and close deals.