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Here’s Where Your GTM Strategy Is Failing

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So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? Before we made the aforementioned pivot toward refining our ICP, we had issues,” Cooper explained. Advertising: An important metric to keep in the back of your mind when thinking about advertising is ROAS (return on ad spending).

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Here’s Where Your GTM Strategy Is Failing

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So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? Foster Alignment with Stakeholders “Before we made the aforementioned pivot toward refining our ICP, we had issues,” Cooper explained. Let’s review.