Here’s Where Your GTM Strategy Is Failing
Zoominfo
SEPTEMBER 23, 2020
So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? Before we made the aforementioned pivot toward refining our ICP, we had issues,” Cooper explained. Advertising: An important metric to keep in the back of your mind when thinking about advertising is ROAS (return on ad spending).
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