Remove Airlines Remove B2B Remove Incentives Remove Training
article thumbnail

Pricing challenges posed by a pandemic

Sales and Marketing Management

They say the move is necessary to protect themselves against possible losses when people who have bought airline tickets, vacation packages and other goods and services seek refunds.). There is no single approach that serves B2B sales and marketing teams across the board. COVID-19 accelerates expected B2B sales trends.

Margin 194
article thumbnail

[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts

LeveragePoint

ABS in the best B2B commercial organizations is deployed effectively by using Value Propositions. Part 1 of this blog series focused on Value Propositions as the most important piece of content for B2B Account-Based Selling. Our airline furniture is better designed, more comfortable and 20% lighter. Too good to be true?