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Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

In the B2B world, your sales force is actually your loyalty program. They train the customer on how to use the product (both initially and ongoing), which enhances perceptions of overall product quality and performance. Most loyalty programs have lost their way, and they certainly do not apply to many B2B companies.

Loyalty 290
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Responding to the Digital Sales Shift

Sales and Marketing Management

Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. What does it mean for B2B sales managers as they strategize for 2021? Is it necessary to train sales reps on new skills?

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Five Ways B2B Marketers Can Get the Most from Facebook

Pointclear

Paul is a speaker, writer and B2B social media strategist. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. Southwest Airlines encourages customers to post problems on its wall and follows up with a personal outreach.

Facebook 216
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The ROI of Reducing Business Risk Through Sales Training

Allego

In a previous post, The Hidden ROI of Sales Training , I described certain ROI as being “hidden” much of the time. This particular word comes to mind because sales training teams often overlook entire categories of real business value they deliver when conducting payback analyses of their programs.

ROI 48
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Book Review: The Gamification Revolution

SBI Growth

The concept of gamification is catching on in B2B sales and marketing. Commercial negotiation- think sales training. For example, I am Executive Platinum on American Airlines (level) and have 512,000 miles (points). For example, I am Executive Platinum on American Airlines (level) and have 512,000 miles (points).

Lead Rank 310
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AI: Should We Heed Elon Musk’s Warning?

Pipeliner

Today, because of the sheer number of aircraft and many other reasons, there are countless regulations on the airline industry. How many weeks would it take to go from New York to Europe by train and ship? At the same time, imagine what the airline industry would be without regulations.

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Responding to the Dig?tal Sales Shift

Sales and Marketing Management

Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. What does it mean for B2B sales managers as they strategize for 2021? Is it necessary to train sales reps on new skills?