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Collaboration for Mid-Market Sales Growth

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Think airline industry after 9/11. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies.

Marketing 217
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Invest in your Network to Build Sustainable Business

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From 2007 until 2011 Porter was VP of Marketing at Virgin America – which has to be anyone’s favorite airline if you’ve flown on a Virgin flight. A long time Dale Carnegie fan, I loved how this book is described as a fresh take on the Carnegie classic, “How to Win Friends and Influence People.”