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Responding to the Digital Sales Shift

Sales and Marketing Management

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

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Responding to the Dig?tal Sales Shift

Sales and Marketing Management

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

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Pricing challenges posed by a pandemic

Sales and Marketing Management

As Square co-founder Jim McKelvey explained to The Wall Street Journal, “We have a lot of tools that a lot of people need. And a lot of people didn’t know they needed those tools. Financial technology company Square Inc. So we said, ‘Here, they’re all free. And here, take more, and we’re building new things for you.’

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