article thumbnail

Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Social listening is the process of listening to conversations between customers and prospects on social media platforms in order to gain insights about your brand and industry. It’s true– there are a number of tools that track and analyze customer sentiment using complex algorithms. Improve your buyer personas.

Analysis 130
article thumbnail

Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Social listening is the process of listening to conversations between customers and prospects on social media platforms in order to gain insights about your brand and industry. It’s true– there are a number of tools that track and analyze customer sentiment using complex algorithms. Improve your buyer personas.

Analysis 176
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are We Leveraging AI To Its Greatest Potential?

Partners in Excellence

” All of what I see from sellers leveraging ChatGPT and similar tools are well written, most are unimpressive. Before I dive into this discussion, I do recognize we are in the very early stages of learning how to exploit these tools for greatest value. We had airlines using it for predictive maintenance.

article thumbnail

Responding to the Digital Sales Shift

Sales and Marketing Management

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

article thumbnail

Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. ecommerce tools fall into the following categories: Online store hosting: Build an online store from scratch.

Trends 99
article thumbnail

How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot Sales

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

article thumbnail

Conversation marketing hacks

Sales and Marketing Management

Why should company interactions with current and prospective customers or clients be any different? Easily available research tools can help you join the right conversation at the right time and in the right place with consistency. Ditch the checklist – Before every takeoff, airline crews verbally work through an extensive checklist.