Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization
Appbuddy
SEPTEMBER 24, 2020
The main steps to setting up an effective triggered email program are: Step I: Situation Analysis. Determine the key segments for your email program. Even more impressive, marketers who use segmented campaigns note as much as a 760% increase in revenue (Campaign Monitor, 2019). Begin with a review of your current capabilities.
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