TSE 1109: Leading With Your Flaws
Sales Evangelist
JUNE 4, 2019
Todd was in New York when his VP of sales called him to say the company had an inbound lead from an apparel brand that wanted to initiate an evaluation. Every time they led with their flaws, it completely disarmed their prospects. Truthfully, the era of hiding your flaws from your prospects is over. Sellers must embrace that.
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