article thumbnail

PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

Leads don’t matter” — Stephanie wades into the controversy [24:17]. She talks about building a modern sales and marketing organization along with what it’s like for marketers to run the sales team and why coming from a marketing background prepares you to lead a sales organization. Sam’s Corner [32:56].

article thumbnail

Seismic Surpasses $100m in Revenue

SBI

An enterprise software veteran with experience in scaling EMEA teams for Aprimo, Infor, and Sprinklr, which serves large enterprise brands such as Amazon, Cisco, and P&G, and where O’Regan grew headcount from one to more than 200 in less than four years. said Douglas Mangini, Head of Intermediary Distribution. Video Reviews.

Revenue 17
article thumbnail

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

With more buyers involved in decisions, less desire to talk to salespeople, and more anonymous research, it is wreaking havoc on our existing systems built for leads (one person) and known activity. . And it’s getting worse. . In fact, according to Forrester , only 12 percent of B2B sales and marketing teams have confidence in their data.