Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
Not so long ago, many startups found it easy to attract significant venture capital investment. The good news? Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized. There are essentially two competing schools of thought among B2B marketers.
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