The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)
SBI
NOVEMBER 27, 2012
Variable compensation in the form of commissions and spiffs is really just a form of gamification. The more revenue you generate, the more commission dollars you’ll earn. And when applied to CRM, gamification can serve to create fun and engaging experiences, converting reluctant users into eager and enthusiastic participants.
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