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Small Business Owners Have Learned the Power of Web Tools

Fill the Funnel

Sales and marketing leaders should open a line of communication with these small businesses to learn what is working to help them grow their revenue and customer base. Constant Contact published the results of a survey in which they asked small business principles to compare their current activities today with those from five years back.

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Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Green Lead's B2B

Here are some sites that share top-notch practices: The Bridge Group's Inside Sales Experts Blog - Trish Bertuzzi and the team over at The Bridge Group are the gold standard when it comes to advice on making your inside sales team greater than it already is.

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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

When selling a product, field sales will be used when the target segment is large and there are many steps in the sale process. Inside sales will work better for smaller segments with simpler processes. Create buyer personas to ensure that marketing and sales are targeting the same audience.

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

How does a sales organization reconcile all of the options? Denise: One of my first jobs at MCI had me running a B2B telemarketing team, reporting to the head of Direct Marketing who reported to the VP of Marketing. These experiences overshadow their experience with B2B telephone sales calls.