The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)
SBI
NOVEMBER 27, 2012
Some of these tasks, like creating proposals, sending and responding to emails, and conducting pre-call research are recognized by reps as valuable expenditures of their time because they result in sales. Here’s why. Other motivation-depleting tasks, like logging daily activity reports, are not viewed in the same light. No more keyboard!
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