The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)
SBI
NOVEMBER 27, 2012
The first revenue-numbing fact is that 65% of a sales rep’s time is spent NOT doing what they are ultimately paid for—selling [1]. The second equally disturbing data point is that 74% of sales organizations have poor CRM adoption [2]. The bad news is that your sales organization likely falls within these two operational averages.
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