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Good Reads for B2B Sales - Cold Calling Revisited

Pointclear

Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space. PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Sales Coaching - The Use and Abuse of Modeling.

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B2B Lead Gen: Can you do it cheaper and better inside?

Pointclear

As you see on the table above, it appears less expensive to “do it inside," until you take the following hard and soft costs into account. Additionally, in-sourced inside sales centers are notorious for their lack of productivity.

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Three “Lies” That Plague B2B Businesses Today (Part One of Three)

Pointclear

Short and sweet from Ruth Stevens: “My clients, despite the presence of extensive lead gen support, still rely on cold calling to get access to the accounts they target. B2B marketers ignore it at their peril.”. For more on Matt’s take, read this: [link]. Cold calling is dead” is as big a lie as “outbound marketing is dead.”

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

Pointclear

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Inside sales. Lead generation.

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Top sales blogs all sales managers need to follow

PandaDoc

This disparity isn’t surprising, as a number of factors have come together in recent years to make B2B sales more challenging than ever: That same HubSpot report also found that 38% of salespeople say getting a response from prospects is getting more difficult. So what’s the motivated B2B seller to do?