The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
Pointclear
AUGUST 20, 2015
These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” You should also look at lead-to-revenue conversion rates across the flow.
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