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It’s About the Client

Pipeliner

It just popped up in your email, the message from the hotel where you recently stayed. To think such an out-of-touch approach would be relegated to the B2C world would be, unfortunately, very short-sighted. The relationship kicks off, the delivery team engages and the sales team works to grow the account. It’s about the client.

B2C 55
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“Intelligent Leads”

Partners in Excellence

I was recently asked to share my views of the impact of Big Data, business intelligence, and data analytics in sales. We are only beginning to scratch the surface in leveraging Big Data, particularly in sales. One area is in providing sales with “Intelligent Leads.” Please click here.”

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Guest Post: Dear Challenger: Sincerely, Willy Loman

Jonathan Farrington

It is clear that they, like all of us, care about sales. Yet, although it is true that customers have profoundly changed their buying habits and selling has and must change, so many of the author’s conclusions lead me to question if they have started with a misconception of where sales was pre-Challenger.