Analysing the impact of the ‘Amazon Effect’ on B2B Sales
Artesian Solutions
OCTOBER 30, 2018
There’s a new normal that blurs the lines between B2B and B2C”. Convenience and simplicity are the overriding influences over pretty much every purchasing decision today. “Business buyers don’t go to work and forget what they do as humans. Brian Solis, Principle Analyst, Altimeter Group. 2/3 expect Amazon-like buying experiences. •
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