Aligning Customer Objections to the Buying Process
SBI Growth
MAY 13, 2013
Don’t get me wrong, I revel in an easy solution. In this article I will address an alternative way to look at objection handling – from the point of view of the buyer. As you guide them through the Buyer’s Journey, you’re bound to hit some obstacles. You’ll never get through a deal without facing a few of them.
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