Aligning Customer Objections to the Buying Process
SBI Growth
MAY 13, 2013
Don’t get me wrong, I revel in an easy solution. For instance, objections from customers early in the journey can mean: Not yet in the market. In the same way that your any conversation should be buyer centric, so should your objections. Buyers can tell the difference between genuine and formula pitches. Avoid them.
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