Aligning Customer Objections to the Buying Process
SBI Growth
MAY 13, 2013
Don’t get me wrong, I revel in an easy solution. In this article I will address an alternative way to look at objection handling – from the point of view of the buyer. You also must know where your customer is on the Buyer Process Map. Every buyer will (knowingly or not) travel through these buying stages. Avoid them.
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