Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)
Alice Heiman
DECEMBER 12, 2023
April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. And describes in her second book, Sales Pitch, how to translate the marketing work done for positioning into sales speak. This podcast is a must listen and her books are both must reads.
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