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Digital Marketing Takes Center Stage

Sales and Marketing Management

Successful strategies are buyer- and market-specific, added panelist Sally Duby, a managing partner at The Bridge Group, a B2B sales consultant. Our own experience indicates mature B2B manufacturing, industrial, construction and engineering companies usually allow 0.5 to 2% of revenue for marketing.

Marketing 120
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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

Sales training is the process of developing and fine-tuning the skills of sales professionals and managers by increasing their understanding of their buyers, modernizing their approach to the sales process, and equipping them with strategies, techniques, and technology that top performers use to achieve sales success. What Is Sales Training?