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Can Artificial Intelligence Make Sales More Human?

Sales and Marketing Management

To understand the future of sales, we need to break down the role a bit and see where AI will have an effect and where it will not. Guiding Buyers. The role of sales is, in essence, quite simple – find potential buyers, and guide them on a journey towards the point that they decide to purchase the products or services you offer.

Scale 195
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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

In this age of the empowered buyer, successful organizations are the ones that shift from being product and company focused to organizing around prospect and buyer concerns and perspectives. Understand the Buyer’s Experience. Overall, it requires an understanding of the purchase process from the buyer's point of view.