Buying Cycle Channels Construction Sales Management 
Tony Hughes
FEBRUARY 22, 2018
For Millennials and others looking to leverage LinkedIn or Sales Navigator at the core of your strategy, I would highly recommend dropping everything and reading Neil Rackham 's books like SPIN Selling. Where I'm going with this is that Trigger Event selling is a science irrespective of technological channel. It's not rocket science.
Highspot
SEPTEMBER 30, 2020
How it works: With this methodology, salespeople should focus on connecting buyers with relevant content and continually engaging them via a number of channels, such as social media or in-person events. Because it can also be automated via your CRM, teams with sophisticated sales operations teams may find this approach effective.
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