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Spring has Sprung, and So Should New Sales and Marketing Practices

The ROI Guy

Empowered: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all. Commodity sales professionals are being disinter-mediated.

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Provocation-Based Selling: Loosening the Status-Quo for Sales Success

The ROI Guy

However, we find that over 30% of vendors and sales professionals still rely on this antique sales approach. Solution Selling: The most common sales approach today with over 60% of sellers, Solution Selling is where vendor’s sales team “seeks out current concerns in a question-and-answer dialogue with customer managers”.

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