Onboarding Your Sellers for the New B2B Buyer: Rapidly Building Sales Capability
Mindtickle
MARCH 11, 2020
Constructive feedback from peers and managers. Instead, CEB found that sales reps who are prescriptive by clearly recommending and rationalizing a certain course of action, and present a specific offering helps ease the purchasing process by 86%. Obviously, there are benefits to each of these traditional approaches.
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