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AI’s Role In Sales and Marketing

Sales and Marketing Management

That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture. Companies that use AI will be able to predict demographic compatibility, track consumer movement, foresee purchases and offer excellent customer service. Business require both capabilities.

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CFOs Take More Control: Frugalnomics in Full Effect

The ROI Guy

Over the past 18 months, the survey results indicate that CFOs have assumed significant additional responsibilities for several key groups, including: information technology (43%), human resources (39%), production (38%), customer service (37%), and even marketing / sales (33%).