How the Buyer's Journey is Changing in 2023 and 7 Ways to Keep Up, According to G2's Director of SMB Sales [+ New Data]
Hubspot Sales
JANUARY 5, 2023
Buscemi adds, "There are tons of studies that say a buyer is 60% to 70% of the way down the buying cycle before they even reach a rep — and those studies are 10-years-old. He recommends sales reps prepare by leveraging tools to help them better identify who is ready to buy, and when.
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