Call-back Channels Decision Maker Harvest 
Pipeliner
MAY 2, 2018
Knowing is half the battle, so the better you are at pre-call due-diligence, the more of an edge you’ll have… but don’t get addicted to the time wasting death spiral of analysis by paralysis. Double up and reach out to any gifts of info you get back. Channel your inner Bill! Be the Queen Mary 2 !
Cience
OCTOBER 27, 2020
Don’t get me wrong, I do like all these channels to generate demand and leads. However, like Eric Quanstrom, CMO at CIENCE calls out almost daily: “With inbound, you get what you get, but with outbound, you get who you want. ”. But outbound is back, and the right multi-channel strategy is the ticket to accelerate and scale growth.
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