Remove Call-back Remove Construction Remove Incentives Remove Lead Nurturing
article thumbnail

Meet the Spiff Team: Chapter Six

The Spiff Blog

Welcome, or in some cases, welcome back to our meet the team series. She’s also an unapologetic B2B content nerd who *strongly* disagrees that B2C should have all the fun — one of her favorite pieces she got to write was a lead nurture guide styled after an IKEA manual. What excites you most about your role?

Meeting 75
article thumbnail

The Ultimate Guide to Creating Your B2B Marketing Plan

LeadFuze

How Do You Construct a B2B Marketing Plan? Create an incentive compensation plan for every market segment. There are 3 benefits of such an approach: All your marketing materials will be more effective and personal: sales pages, proposals, ads, lead nurturing emails. Do they use social media to get in touch with you?