Campaigns Demand Generation Territories Trade Show 
Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well.
Emissary
NOVEMBER 4, 2021
Attend trade shows to look for common themes and identify business issues. Most vertical marketing strategies start with content for demand generation and SEO activities. Build a one-to-many ABM campaign aimed at a vertical. This can include: Events and networks. Vertical marketing best practice #4.
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