Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]
Pointclear
SEPTEMBER 24, 2015
Run CPL campaigns! Direct mail can be strikingly effective here if the perceived value is right. It uses many of the traditional tools that marketers have used but with greater skill and precision. Buy more lists! We need more in the top of the funnel!”. Account-Based Marketing turns that philosophy on its head.
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