article thumbnail

Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Read more including the Zendesk case study. Radius ( radius.com ) describes their tool as a “marketing intelligence platform.”

Lead Rank 122
article thumbnail

Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

When it came time to get a second meeting or advance the sales process, it just wasn’t happening at the rate ADP needed it to to achieve their growth goals. To help ADP transition sales from pitching these new products to selling business value, ADP engaged Alinean to create a value­-based marketing and sales tool.