article thumbnail

Why is CRM important? 8 key benefits of CRM software.

Apptivo

As interactions happen across multiple channels and leads are generated in multiple ways, managing customer information by consolidating data from every interaction from every channel, has become a necessity. You have multiple sales channels and have an omni channel marketing strategy. Why is CRM important?

CRM 52
article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. Understanding how various decisions impact the company’s margin (e.g. She is a globally recognized, award-winning revenue enablement executive. Melissa Murillo. Deb Calvert. Katie Carty Tierney.

Hiring 130