How B2B Marketing Leaders Can Transform Click Data into ROI Insights
SBI Growth
AUGUST 22, 2012
Most companies are only getting a fraction of the value that is possible from Web Analytics. In fact, sales leaders are tired of hearing about traffic stats when all they care about is if any of it is generating leads for the sales force. It’s likely that your team is snow-blinded by click metrics. Why do you care? Why do you care?
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