What Does ZoomInfo’s Acquisition of Datanyze Signal to the Sales Industry?
Sales Hacker
OCTOBER 19, 2018
We already had sales-channel saturation. Traditional sales channels like email, phone, and LinkedIn are extremely saturated at the moment. According to SalesLoft data from 2017, 37% of teams are using at least 3 of these channels in tandem, and 24% are using 4 channels. Consultative selling is king.
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